Southeast Asia’s homegrown artists are knocking K-pop off its pedestal | Music News
• A new generation of homegrown Southeast Asian artists, including Thai acts YOUNGOHM, MILLI, and Joey Phuwasit, are emerging as global competitors to the K-pop industry. • While these artists differ stylistically from the traditional K-pop formula, they are leveraging the blueprint of South Korea's cultural success to reach international audiences. • The rise of these artists follows the massive crossover appeal established by K-pop milestones, such as Psy’s 2012 hit "Gangnam Style" and BTS’s global collaborations.
aljazeera.com
