Files Trademarks

• Taylor Swift mengajukan pendaftaran merek dagang baru pada 28 April untuk melindungi suara dan citranya di tengah meningkatnya konten buatan AI. • Langkah ini memposisikan Swift sebagai selebriti terbaru yang mengatasi risiko deepfake AI dalam industri hiburan. • Merek dagang tersebut menargetkan perlindungan bagi brand pribadinya dalam lanskap ancaman digital yang semakin berkembang.

The singer’s company filed three applications on Friday after Matthew McConaughey launched similar strategyTaylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks which cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” Continue reading...