画像:VarietyYouTube Captures More Than 65% of Japan’s Digital VOD Hours, With News and Baseball Leading Viewership
• YouTube dominated Japan's digital Video-on-Demand (VOD) market in May, capturing over 65% of total viewing hours and reaching 72 million viewers. • The platform's growth was primarily driven by high viewership in news and baseball content, according to new data from ampd Analytics. • These insights were gathered via the ampd Vision platform, which utilizes passive behavioral panels and AI-driven qualitative interviews across nine Asia Pacific markets.
variety.com
