Swift Files

• Taylor Swift submitted new trademark filings on April 28 to safeguard her voice and image amid rising AI-generated content. • The move positions Swift as the latest celebrity addressing AI deepfake risks in entertainment. • Trademarks target protections for her personal brand in a proliferating digital threat landscape.

The singer’s company filed three applications on Friday after Matthew McConaughey launched similar strategyTaylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks which cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” Continue reading...