圖片:VarietyIndia’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
• Bollywood studio Yash Raj Films has invested in Rusk Media to expand its presence in vertical entertainment, focusing on microdramas and animation. • The partnership aims to capture Gen Z and Gen Alpha audiences by creating original intellectual property tailored for short-form, vertical viewing habits. • CEO Akshaye Widhani emphasized that while platforms provide infrastructure, the investment is designed to secure cultural influence through content and IP.
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