Trademarks

• Taylor Swift 於 4 月 28 日提交了新的商標申請，旨在 AI 生成內容激增的背景下保護她的聲音與形象。 • 此舉使 Swift 成為最新一位應對娛樂產業中 AI deepfake（深偽技術）風險的名人。 • 這些商標旨在數位威脅日益增加的環境中，為她的個人品牌提供保護。

The singer’s company filed three applications on Friday after Matthew McConaughey launched similar strategyTaylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks which cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” Continue reading...