Amazon Expands Alexa+ to Web, Competing with ChatGPT and Google Gemini in Agentic AI
• Amazon is expanding its Alexa+ AI assistant to web platforms, moving beyond device-only deployment and positioning itself to compete directly with ChatGPT and Google Gemini. • The expansion reflects Amazon's strategic shift toward agentic AI workflows, enabling Alexa+ to perform complex tasks across web and mobile interfaces. • The move signals intensifying competition among major tech companies to build comprehensive AI assistants that operate across all user touchpoints and verticals.









