
How FIFA Made the 2026 World Cup More American - Newsweek
• FIFA adapted the 2026 World Cup to align with the American sports playbook, emphasizing spectacle to capitalize on the rising interest in soccer within the U.S. • The strategy involved integrating U.S.-style entertainment and commercialism into the tournament to make the "foreign" sport more appealing to the host market. • This shift raises questions about whether these changes were a temporary concession for the North American hosts or a permanent evolution of the World Cup template.
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