Asia Video Content Spend to Hit $15 Billion in 2026 as Streaming and Local Film Draw Capital, Media Partners Asia Report Finds

- Video content spending across seven Asian markets is projected to reach $15.1 billion by 2026, according to a report from Media Partners Asia.
- The growth is driven by increased investment in streaming services and local film production while traditional television budgets decrease.
- The study focuses on spending trends within India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam.
- This shift in capital indicates a broader market transition from linear broadcasting to digital-first entertainment consumption.
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