Bangkok Post - Micro-drama market takes Asia by storm
- Vertical micro-dramas are rapidly gaining popularity across Asia and globally due to their fast-paced plots and smartphone-optimized format.
- The Trade Policy and Strategy Office (TPSO) has identified this trend as a significant growth opportunity for Thai content producers to expand into markets like China, India, Japan, South Korea, the US, and Europe.
- Mr. Nantapong emphasizes that this shift reflects changing consumer behaviors, urging creators to prioritize intellectual property (IP) protection and develop unique content to increase Thailand's global recognition.
- The TPSO encourages stakeholders to accelerate production to maximize economic benefits across the entire digital content supply chain.
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