Europe’s social media bans force businesses to rethink how they reach the youngest generation

- France will become the first European nation to implement a social media ban for users under 15 starting September 1.
- Similar restrictions are being drafted by 10 other EU countries, including Spain, Sweden, Greece, and Portugal, as European Commission President Ursula von der Leyen pushes for EU-wide regulations.
- These bans force brands to urgently rethink their marketing strategies and find new ways to reach the youngest generation of consumers.
- The shift signals a broader regulatory movement across Europe to limit youth access to social platforms for safety and well-being.
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