From ceramah to chatbots: Malaysian political parties turn to AI tools to analyse, engage voters
- Malaysian political parties are increasingly integrating AI tools and chatbots into their campaign strategies to move beyond traditional "ceramah" (political speeches).
- These digital technologies are being utilized to analyze complex voter behavior patterns and craft targeted narratives to influence the electorate.
- This shift signifies a modernization of political engagement in Malaysia, allowing parties to optimize their outreach through data-driven insights.
- Future campaigns are expected to rely more heavily on these AI-driven analytics to personalize messaging and increase voter engagement efficiency.
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