How EIC-backed startups are turning international exposure into real business

- EIC-backed startups are shifting their strategy from passive networking at international trade fairs to converting global exposure into tangible business growth.
- The initiative addresses a common industry failure where high-profile corporate meetings and handshakes often result in few concrete outcomes or follow-up deals.
- By focusing on structured business development, these startups aim to better leverage their European Innovation Council support to scale across diverse markets including the UK, Germany, and France.
- The program emphasizes moving beyond the exchange of business cards to establish sustainable international partnerships and revenue streams.
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