How Streaming & Second Screens Are Rewiring Southeast Asia’s Attention Span: “There’s No Primetime Anymore” – APOS
- Premium VOD users in Southeast Asia spend only 8% of their digital time watching premium content, with the majority dedicated to social media, messaging, gaming, and short-form video.
- Media expert Dhivya highlights a shift in viewing habits, stating that "there's no primetime anymore" as second-screen usage rewires regional attention spans.
- Local stories are currently outperforming Korean dramas in markets with high content investment, specifically Indonesia and Thailand.
- Conversely, Korean imports continue to hold a larger market share in the Philippines and Malaysia, reflecting a fragmented regional appetite for storytelling.
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