In soccer-crazy Brazil, streaming upstart pulls World Cup viewers from TV to YouTube - CNA
- CazeTV, a YouTube-based streaming platform founded by Casimiro Miguel, has disrupted traditional broadcasting in Brazil by securing the rights to show all 104 World Cup matches.
- This marks a significant shift in viewership habits, as traditional television networks are now only broadcasting half of the tournament's games.
- The move highlights a growing trend of "streaming upstarts" challenging established media giants for sports rights in soccer-obsessed markets.
- The outcome of this shift will likely influence how future major sporting events are distributed and consumed across Brazil and other global markets.
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