India leads globally in AI-driven marketing growth as CMOs double down on agentic commerce: BCG report

- India has emerged as a global leader in AI-driven marketing, with Chief Marketing Officers (CMOs) projecting the highest AI-led revenue growth worldwide.
- According to a new Boston Consulting Group (BCG) report, Indian marketing leaders are prioritizing the adoption of Generative AI, personalization, and agentic commerce.
- This shift matters as it transforms how brands engage customers and manage digital commerce through more autonomous, AI-driven interactions.
- The trend indicates a strategic move toward integrating agentic commerce to scale personalized customer experiences and drive significant revenue growth.
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