Player props and performance markets: how bettors engaged with the World Cup

- WSF Odds reported a surge in the popularity of player props and performance markets during the World Cup.
- Sportsbooks used the tournament to introduce casual viewers to a broader range of betting markets by leveraging the visibility of stars like Erling Haaland and Jude Bellingham.
- This trend provides sportsbooks an opportunity to retain new bettors through the end of 2026 and beyond.
Sources & Citations
1 sourceMore Stories
How much is the NFL worth? Inside America's most valuable sports league | Nfl
• Plus500 reports that the NFL has grown into a $23 billion economy driven by merchandise, betting, and media rights. • Individual franchises are now valued at an average of $7.1 billion.
Read original · islandernews.comTen of the best-value deals from this summer’s transfer window | Transfer window
• Monaco signed attacking left-back Nazinho from Cercle Brugge during the summer transfer window. • Nazinho previously moved from Sporting to Cercle Brugge for a permanent fee of €2m after recording four goals and eight assists last season.
Read original · theguardian.comHow much is the NFL worth? Inside America's most valuable sports league | Sports
• Plus500 reports that the NFL has evolved into a $23 billion economy driven by media rights, betting, and merchandise. • Individual franchises are now valued at an average of $7.1 billion.
Read original · mesabitribune.comIndia vs China Men's Team Semi-Final Highlights, Asian Games 2026 Badminton: Indian Men's Team Loses To China 3-1, Wins Bronze Medal
• The Indian men's badminton team won a bronze medal after losing their semi-final match to China during the Asian Games 2026. • China defeated India with a final match score of 3-1.
Read original · sports.ndtv.comAsian Games 2026 Day 5: Mirbai Chanu shines, Silver sealed in Wushu as India add to medals tally
• India added multiple medals to its tally on Day 5 of the 2026 Asian Games, highlighted by a silver medal win for Mirabai Chanu. • Roshibina Devi secured a guaranteed silver medal by reaching the wushu final, while other athletes won bronze in skeet, soft tennis, and badminton.
Read original · hindustantimes.comAsian Games 2026 Highlights Day 4: Roshibina reaches final in wushu; India win bronze in badminton
• Indian athletes secured multiple medals on Day 4 of the 2026 Asian Games in Aichi-Nagoya, including a bronze in badminton. • Weightlifter Mirabai Chanu won a silver medal, marking her first career medal at the Asian Games.
Read original · business-standard.comAsian Games 2026 live, September 23: Know India scores, updates and results from Day 4
• Indian athletes Tanvi Khanna and Abhay Singh secured victories in their respective badminton matches on September 23 during Day 4 of the 2026 Asian Games. • Tanvi Khanna defeated South Korea's Kim Dami with a 3-0 score of 11-5, 11-7, and 11-5 to advance in the tournament.
Read original · olympics.com‘New one’ Klopp promises fresh approach as Germany reign begins
• Jürgen Klopp recorded a video on Sept 21 appealing to German football fans ahead of an away match against the Netherlands this Thursday. • Germany has won only one knockout game at the World Cup or Euros since 2016.
Read original · straitstimes.comSuchika Tariyal cries inconsolably after losing MMA semi-final, refuses to hold referee's hand as winner is announced
• Suchika Tariyal won India's first MMA bronze medal at the Asian Games after losing her semifinal match to Singapore's Teo. • Tariyal suffered a 0-2 loss in a controversial decision that left her crying and refusing to hold the referee's hand during the winner's announcement.
Read original · hindustantimes.comAsian Games 2026 HIGHLIGHTS Day 3: India medal tally- 7 (1 gold, 4 silver, 2 bronze)
• India increased its Asian Games 2026 medal tally to seven, including one gold, four silver, and two bronze, by the end of Day 3. • The women's cricket team defended their gold medal by defeating Sri Lanka by 147 runs, while the men's hockey team won 16-1.
Read original · business-standard.comIndia at Asian Games highlights: India win first gold, confirm two more medals - ESPN
• Indian athletes competed across multiple disciplines including soft tennis, fencing, swimming, and kabaddi during the 2026 Asian Games. • The Indian men's kabaddi team secured a dominant 63-31 victory over South Korea in Group A.
Read original · espn.com