Prudential bets on India and bancassurance as Asia's protection gap widens

- Prudential is strategically increasing its focus on the Indian market and expanding its bancassurance partnerships to drive growth across Asia.
- The company's H1 financial results highlight a widening "protection gap" in the region, indicating a significant underserved demand for insurance products.
- This shift signals intensifying competition for independent intermediaries and brokers, as Prudential leverages bank-led distribution channels to reach customers.
- The move reflects a broader trend of insurers prioritizing high-growth Asian markets to offset stagnation in other regions and capture emerging middle-class demand.
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