Trump-Linked Operatives Earn Millions in Commissions from $220 Million DHS Ad Campaign
• Political operatives tied to Trump, including those from Safe America Media and People Who Think, secured DHS contracts for a $220 million public awareness ad campaign launched amid urgent needs. • The March 3 DHS memo justified limited competition with 10-12% commissions below the 15% industry norm, marking it as the most expensive U.S. government marketing effort in the past decade outside military and COVID campaigns. • The campaign featured Gov. Kristi Noem in a cowboy hat at Mount Rushmore, sparking White House friction and perceptions of her positioning for a future political run without Trump's direct approval.
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