What Sky’s £1.6bn takeover of ITV means for your favourite shows and ITVX

- Sky has reached a £1.6 billion agreement to take over ITV, the UK's oldest and largest commercial terrestrial television network.
- Under a supply agreement, popular ITV Studios productions such as Love Island, Coronation Street, and Emmerdale will remain on ITV.
- The acquisition will grant Sky a dominant position in the UK television advertising market, significantly increasing its leverage during contract negotiations.
- Following the deal's completion, Sky intends to maintain its existing pay-to-view model for its diverse range of sports and entertainment programming.
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