Zee Entertainment in talks with FIFA on World Cup broadcast rights in India
- Zee Entertainment announced on Tuesday that it is in negotiations with FIFA to secure the broadcasting and streaming rights for the 2026 World Cup in India.
- The move coincides with the launch of Unite8 Sports, a new dedicated portfolio of sports channels designed to expand the company's athletic content offerings.
- This strategic push highlights Zee's ambition to capture the growing Indian sports market and compete for high-profile international tournament rights.
- The company aims to leverage the Unite8 Sports platform to deliver comprehensive coverage of the event to consumers across the country.
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