Image: MediaPost98th Academy Awards Viewership Falls 9% to 17.9 Million on ABC and Hulu
β’ The 98th Oscars averaged 17.86 million viewers, down 9% from 19.69 million last year, marking the lowest since 2022 per Nielsen. β’ Grammys drew 14.41 million viewers, down 6% from 15.4 million, while Golden Globes had 8.66 million, also down 6% from 9.27 million. β’ ABC promotions during the show generated $24.2 million in media value, heavily featuring Disney+ with 12 airings worth $14 million.
mediapost.com