Zee Entertainment secures 'Serie A' rights across South Asia
• Zee Entertainment has secured exclusive broadcast and digital rights for Italy's Serie A, Coppa Italia, and Supercoppa Italiana across South Asia. • The comprehensive partnership agreement spans five years and is scheduled to officially commence on August 22. • This move allows Zee to capture a larger share of the sports broadcasting market by offering premium European football content to millions of viewers in the region.
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