Image: BlooloopOn the rise: local media IP in Asian attractions
• Local media intellectual property (IP) is increasingly being integrated into Asian theme attractions through strategic collaborations and self-developed projects. • The trend is driven by the rapid growth of Asia's creative industries, where online games and streaming platforms have surpassed traditional film, television, and publishing in vibrancy. • This shift matters as it leverages massive regional populations to merge digital media content with location-based entertainment experiences.
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