Image: SocialSamosa‘For every one human that joins the internet, he may bring around 10 or more AI agents’
• Marketers are facing a growing challenge in distinguishing genuine human consumer engagement from automated activity generated by AI bots. • Industry projections suggest a massive shift in internet traffic, with every new human user potentially bringing 10 or more AI agents online. • This trend matters because it threatens the accuracy of consumer data and engagement metrics, making it harder for brands to target real people.
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