Based Entertainment

• Mercis and WildBrain CPLG have partnered to expand the "Miffy and Friends" brand into location-based entertainment (LBE) across multiple global regions. • The expansion targets the development of theme parks, resorts, and family entertainment centers in China, South Korea, Southeast Asia, and the Middle East. • This strategic move aims to increase the brand's physical presence and consumer engagement through immersive experiences beyond traditional merchandise.

• HTF Market Intelligence has released a comprehensive study on the Asia-Pacific Location Based Entertainment (LBE) hardware market, projecting growth trends from 2025 to 2032. • The report highlights the rapid evolution of the sector, driven by AI integration and the influence of major industry giants including SEGA Corporation, Pico Interactive, and Zero Latency VR. • This growth signifies a booming demand for immersive physical entertainment experiences across the Asia-Pacific region, reflecting a shift toward high-tech interactive leisure.

• Former IPL commissioner Lalit Modi revealed on June 4, 2026, that a biopic based on his life is currently in development. • Modi stated that actor Ranveer Singh has expressed a strong interest in portraying him in the upcoming film. • The project highlights the intersection of sports administration and cinema, focusing on the life of one of cricket's most controversial figures.