Global entertainment and media advertising revenues to hit US$1.4 trillion in 2030 – as global box office continues recovery
• Global entertainment and media (E&M) revenues are projected to reach US$4.2 trillion by 2030, with advertising specifically hitting US$1.4 trillion. • According to PwC’s Global Entertainment & Media Outlook 2026-30, this growth is driven by a 3.4% CAGR, fueled by AI-powered advertising and a resurgence in live, in-person experiences. • Regional growth varies, with Asia-Pacific leading the trend as revenues are expected to rise from $13.8 billion in 2025 to approximately $17 billion by 2030.
pwc.com





