Beyond the Chat Box: AI Demands a Root-and-Branch Reimagining of Business Strategy
• McKinsey data indicates that only 10% of marketers are currently unlocking the true value of artificial intelligence. • The report argues that effective AI digital transformation cannot be limited to simple chat boxes but requires a root-and-branch reimagining of business strategy. • Experts suggest that achieving these results necessitates a CEO-level mandate to drive systemic change across the organization.
latimes.com