Image: Hollywood ReporterBrands Are Devouring Hollywood. Are Studios Ready?
• Major brands, including Gap and General Mills, are increasingly funding high-end content and luring A-list talent to bypass traditional studio systems. • This shift occurs as Hollywood studios face financial instability while corporate brands leverage their significant capital to capture digital attention. • The trend reflects a broader economic scramble in media, where popular culture has migrated online, making direct brand-to-consumer content more effective.
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