Image: Marketing-InteractiveBrands missing a beat? Women drive live music spending in Asia
• Women are emerging as a primary growth driver for Asia's live music industry, significantly influencing both attendance and spending across the concert ecosystem. • A study by The Collective, the advisory arm of THE·TEAM, found that 91% of women surveyed in China, Thailand, Japan, Singapore, and Hong Kong are willing to increase their spending on live music. • This spending growth is contingent on brands providing experiences that are more seamless, immersive, and rewarding for female attendees.
marketing-interactive.com


