Image: Hollywood ReporterEurope’s Broadcasters Consolidating to Compete With Netflix, Amazon
• European commercial networks Mediaset (Italy), Telecinco (Spain), and ProSiebenSat.1 (Germany) are consolidating to form MediaForEurope to compete with global giants like Netflix, Amazon, and YouTube. • The initiative aims to create a massive pan-European advertising platform that can offer global advertisers a unified reach across major European markets. • This strategic shift is necessary because individual national networks lack the scale to negotiate with tech behemoths like Google on equal footing.
hollywoodreporter.com
