Image: Hollywood ReporterAPOS: Prime Video Bets Its Future in Asia-Pacific on Building the “Entertainment Hub”
• Amazon regional entertainment leaders presented their strategy to transform Prime Video into a comprehensive "Entertainment Hub" for the Asia-Pacific region during the APOS 2026 conference in Bali. • The company highlighted its aggressive localization efforts and the establishment of over 600 distribution partnerships to expand its market reach. • A key development is the launch of a new ad-supported tier in India, integrated through Amazon MX Player to attract a broader user base.
hollywoodreporter.com





