From TikTok to podcasts, politics is chasing attention but there's a downside - ABC News
• Politicians are increasingly utilizing social media platforms like TikTok and podcasts to bypass traditional media and connect directly with voters. • While these digital strategies broaden an MP's reach and visibility, they also risk amplifying mistakes and gaffes to a much wider audience. • This shift reflects a broader trend in political communication where chasing attention and virality has become a central part of campaigning.
abc.net.au