Image: EuronewsThe EU is forcing tech companies to label deepfakes. Will it work?
• The EU AI Act has officially gone into effect this week, mandating that tech companies clearly label deepfakes and all AI-generated content. • The regulation aims to protect users from misinformation by ensuring transparency regarding the synthetic nature of digital media. • Experts warn that the initiative may be undermined by significant technical gaps and a lack of unified global standards for labeling.
euronews.com