Ditching

• Music listeners in Southeast Asia are shifting away from K-pop's long-standing dominance in favor of "Indo-pop," a rising domestic music scene in Indonesia. • Local artists such as Tenxi, Naykilla, and Jemsii are popularizing "hip-dut," a hybrid genre that blends hip-hop with traditional dangdut music. • Groups like No Na are further evolving the trend by packaging these domestic sounds into idol-group structures and orchestral compositions.

• Streaming platforms are shifting away from exclusivity by broadcasting original series on traditional television to reach wider audiences. • This trend is highlighted by the drama "Pachinko," starring Lee Min-ho and Kim Min-ha, which explores four generations of a Korean family facing racism during and after the Japanese occupation. • The pivot matters as it allows high-quality, "well-made" productions to transcend digital niches and gain broader mainstream visibility.