Image: Best Media InfoCloseup Love Tunes earns Asia and India Book of Records recognition
⢠HUL's Closeup has received recognition from both the Asia Book of Records and the India Book of Records for its AI-powered "Love Tunes" Valentine's Day campaign. ⢠The initiative utilized AI technology to transform user selfies into personalized, production-ready music videos delivered within minutes. ⢠The campaign achieved significant scale, generating approximately 85,000 personalized videos and recording over one million page views.
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