Image: BundesligaBundesliga Media expands pioneering UK and Ireland YouTube watch-along coverage with Jamie Vardy partnership and Mark Goldbridge renewal for 2026-27 season
• Bundesliga Media is expanding its innovative broadcast strategy in the UK and Ireland for the 2026-27 season by partnering with high-profile YouTube creators. • The league has added a YouTube channel led by former Premier League winner Jamie Vardy and renewed its existing agreement with Mark Goldbridge's "That’s Football" channel. • This move matters as it leverages "watch-along" content to increase the league's visibility and engagement among English-speaking audiences through digital influencers.
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