Image: Pinsent MasonsEU AI Act: businesses urged to prepare for AI-output and deepfake labelling duties
• Experts are urging AI developers and deployers to begin preparing for compliance with the EU AI Act's new transparency requirements. • The regulations mandate that businesses must clearly label and disclose content generated by AI, specifically targeting "deepfakes" and generative-AI outputs. • These rules matter as they aim to protect consumers from misinformation and ensure the authenticity of digital content across the European Union.
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