World Cup reveal record-breaking TikTok figures as FIFA’s $4.3bn masterplan evolves - Yahoo Sports
• FIFA announced that the 2026 World Cup, hosted by the U.S., Canada, and Mexico, became the most-watched tournament in history. • A strategic partnership with TikTok allowed broadcasters to air up to 10 minutes of match footage and utilize the platform's monetization tools. • This digital-first approach is part of a broader $4.3 billion masterplan to evolve FIFA's global reach and revenue streams.
sports.yahoo.com







