BBC defeats ITV again in World Cup final viewing figures | BBC
• The BBC significantly outperformed ITV in viewership for the World Cup final between Spain and Argentina, drawing an average audience of 9.7 million compared to ITV's 2.4 million. • BBC coverage, hosted by Gabby Logan and featuring analysts like Alan Shearer and Wayne Rooney, reached a peak of 13.6 million viewers. • This result mirrors the BBC's dominant lead over its rival from four years ago, underscoring its continued status as the primary destination for major sporting events.
theguardian.com







