How Influencers Became the New Face of Public Diplomacy - Frontline
• Governments are increasingly utilizing social media influencers as unofficial ambassadors to shape global public opinion and project soft power. • States provide these creators with privileged access, official tours, and interviews with senior officials to cover geopolitical conflicts in Ukraine, Gaza, and Iran, as well as China's global ambitions. • This strategy blurs the line between traditional diplomacy and information warfare by presenting state-sponsored narratives as spontaneous, personal travel diaries or humanitarian observations.
frontline.thehindu.com