Image: eWeekByteDance’s AI Streaming Bet Pays Off: Hongguo Hits 168M Daily Users
• ByteDance's free short-drama app, Hongguo, surpassed the combined daily audiences of China's largest streaming platforms in July 2026. • The app reached 168 million daily active users by leveraging AI to make short-form dramas cheaper and faster to produce. • This shift challenges the established streaming model as viewers move toward AI-generated content designed for smartphone screens.
eweek.com


