Image: IntelliNewsbne IntelliNews - Bulgaria could gain up to €70mn from hosting Eurovision 2027
• Bulgaria is projected to generate between €45 million and €70 million in net economic benefits by hosting the Eurovision Song Contest in 2027. • The financial windfall is expected to be driven primarily by a significant short-term surge in international tourism. • According to iBanFirst, the primary challenge for the country will be leveraging this temporary visibility to create sustainable, long-term growth.
intellinews.com