Image: Marketing-InteractiveSpark Awards 2027 judges' perspectives: Standing out in the competitive media space
• MARKETING-INTERACTIVE launched the inaugural Spark Awards SEA 2027 to expand its media awards program from Hong Kong into Southeast Asia, South Asia, and Oceania. • The platform leverages 13 years of experience in the Hong Kong market to recognize work that integrates media, content, commerce, and technology. • The awards address a fragmented regional market where media is evolving beyond the traditional role of simply placing brands in front of audiences.
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