Miffy Expands into Location-Based Entertainment Across Asia
• Mercis and WildBrain CPLG have partnered to expand the "Miffy and Friends" brand into location-based entertainment (LBE) across multiple global regions. • The expansion targets the development of theme parks, resorts, and family entertainment centers in China, South Korea, Southeast Asia, and the Middle East. • This strategic move aims to increase the brand's physical presence and consumer engagement through immersive experiences beyond traditional merchandise.
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