From ceramah to chatbots: Malaysian political parties turn to AI tools to analyse, engage voters
• Malaysian political parties are increasingly integrating AI tools and chatbots into their campaign strategies to move beyond traditional "ceramah" (political speeches). • These digital technologies are being utilized to analyze complex voter behavior patterns and craft targeted narratives to influence the electorate. • This shift signifies a modernization of political engagement in Malaysia, allowing parties to optimize their outreach through data-driven insights.
straitstimes.com


