8 giant retail activations taking over Asia's malls right now
• Several major retail activations are currently transforming malls across Asia, featuring oversized installations such as a 10-metre corgi in Hong Kong and giant vegetables in Bangkok. • Notable projects include a Disney and G-Dragon collaboration at Hong Kong's Harbour City running until September 6, and an H&M x MLMA partnership in Seongsu featuring a giant sculptural head. • These immersive experiences, which combine art exhibitions and pop-up stores, aim to drive foot traffic and consumer engagement through high-impact visual storytelling.
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