Asia & MENA video game revenue to surpass $100 billion milestone by 2030 - Niko Partners
• Niko Partners reports that video game revenue across Asia and the Middle East & North Africa (MENA) is projected to surpass the $100 billion milestone by 2030. • This growth is driven by an increase in player spending and expanding market reach within these specific regional and sub-regional sectors. • The findings, detailed in Niko’s 2026 Market Model Reports, highlight the critical importance of these territories for the global gaming industry's long-term financial trajectory.
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