Netflix Drama

• The SBS action thriller 'Agent Kim Reactivated' has become the highest-rated Netflix K-drama of 2026 after airing only three episodes. • The series marks the comeback of actor So Ji-sub and has already achieved an impressive 18.8% nationwide viewership rating. • This rapid success highlights the strong market demand for high-stakes thrillers and the enduring popularity of So Ji-sub's return to the screen.

• Foreign film productions invested 4.025 billion baht in Thailand during the first half of 2026, positioning the country to set a new annual record for investment. • The surge is being driven by major platforms like Netflix and a growing trend in "vertical dramas," which are short-form screen formats popular in China and across Asia. • This growth highlights Thailand's increasing competitiveness as a global filming hub and its ability to adapt to evolving digital content consumption habits.

• Agent Kim Reactivated, a revenge thriller starring So Ji Sub, has broken a 5-year ratings record in Korea with a 15.7 percent nationwide rating. • The drama, streaming on Netflix, achieved this milestone just two episodes into its run, making it the fastest to cross the 15 percent mark since The Penthouse 3. • This surpasses previous records, with the show's early success indicating a strong start to its run on SBS and Netflix.

• Netflix is releasing a new drama titled *The Witness*, which retells the story of Rachel Nickell's murder from over 30 years ago. • The production has prompted Rachel's family, including André and Alex, to speak publicly about the ordeal they faced following the attack. • The family detailed how they were hounded by the press and subjected to racial abuse, forcing them to flee the UK for France and Spain.