Nielsen

• A 2026 Nielsen report indicates that Asian-led content and sports stars, such as Shohei Ohtani, are driving record-breaking viewership levels across U.S. television and streaming platforms. • The data highlights a broader cultural shift where Asian influence is significantly reshaping the landscape of American pop culture and professional sports. • In related cultural developments, director Herman Yau has released "We’re Nothing at All," a social drama focusing on the marginalized fringes of Hong Kong society.

• A 2026 Nielsen report indicates that Asian-led content and sports stars, such as Shohei Ohtani, are driving record-breaking viewership levels across U.S. television and streaming platforms. • The data highlights a broader cultural shift where Asian influence is significantly reshaping the landscape of American pop culture and professional sports. • In related cultural developments, director Herman Yau is releasing "We’re Nothing at All," a social drama focusing on the marginalized fringes of Hong Kong society.