Image: NYTimesPremier League to stage 20 opening weekend watch parties in the U.S. and Canada - The Athletic
• The Premier League will host 20 opening weekend watch parties across 16 U.S. cities and Toronto, Canada, to engage North American fans. • These events are strategically timed to coincide with Ed Sheeran's tour, leveraging high-profile entertainment to attract larger crowds. • The initiative follows record-breaking viewership in the U.S., highlighted by the men's national team's opening World Cup match against Paraguay which drew 27.5 million viewers.
nytimes.com